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Research Outline
Prepared for Mathieu F. | Delivered April 24, 2020
Escape Room Game Apps - Competitive Landscape
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Goals
To understand the competitive landscape of the escape the room game app at home market to launch an app in this category by identifying current escape room game apps on the market, their pricing, and their success as stated by any available metrics.
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Early Findings
There are different
formats
for escape the room games which can be played at home. These include printable and online combinations, fully online experiences, games that have their own
apps
and games that use third-party apps.
Escape Room Game Apps
Escape Team
is a digital-physical game that has its own app, called
Escape Team
.
Escape Team users can print a copy of their mission, which is downloaded through the
website
.
The
Training Mission
and Mission 1 are free. Further missions need to be purchased, at a
price
of $0.99 per mission.
This app has been downloaded over 10,000 times on the Play Store, and it has a rating of 4.4 according to user reviews.
Other escape room games with their own apps are
U
n
l
o
c
k
!,
which is a
card game
with a companion app, and
Escape Room the Game
, which is a companion for the board games Escape Room the Game and Escape Room the Game Virtual Reality.
Escape the Room Podcasts
Escape this Podcast
is an podcast in which guests play escape the room experiences while users of the app listen.
Furthermore, these rooms are made available to listeners, which allows them to play them at
home
as well.
The podcast and the room downloads are
free
. The podcast has been downloaded
282,069 times
.
Another podcast with an escape the room format is Escape the Room:
Frequency
.
Escape Rooms Using Third-Party Apps
The Grimm Escape
is an online escape room game created by Puzzle Break Room, a physical escape room facility, as a consequence of the COVID-19 pandemic.
It uses the
Zoom
app to connect its players, which can be in different parts of the world.
Each player pays
$25
for one hour of solving the escape the room online with their teammates.
The
company
was able to bring approximately 50% of its employees back to work, and the game experiences are selling out 12 hours before they are set to take place.
Another game that uses third-party apps is
Escape Room in a Box
, which has the option of using Amazon Alexa App to host the game.
Summary of Findings
During our initial hour of research, we found that there are different formats through which escape rooms can be played at home with the use of apps. These include games with their own apps, podcast games, and games using a third-party app to host or enhance the experience.
In total, we have identified seven escape the room games that can be played at home: Escape Team, Unlock!, Escape The Room the Game App, Escape this Podcast, Escape the Room: Frequency, The Grimm Escape, and Escape Room in a Box.
We were able to provide pricing and success details for some of the games identified. This information could be found for the other games with further hours of research.
As there was no geographic focus provided to us, we are assuming a global focus. If a more targeted approach is desired, for example, the United States, this would have to be clearly communicated to us in any reply.
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