Notable movements in relation to players and products in the ESG category, to what extent the buzz around climate change in the media and general public has affected the ESG conversation among businesses and investors, the history of Blackrock and Pimco in relation to ESG, any famous portfolio managers or executives both companies have, their reputation and competitive advanatage in the SRI / ESG spacenotable adverstising of both companies in relation to ESG within the last 12 months -including the number of followers they have on their main social media pages, topline messaging related to their ESG / SRI offering, PR coverage related to ESG, and major events sponsored.