To understand how the culture of ethnic communities in the middle America states influences those states. Food should be prioritized but other aspects of culture including art and music should also be considered. This is research to inform conceptual thinking for a client project. An ideal response would incorporate examples of ethnic communities that have positively influenced the cultural development of food in the Middle American states. The target market more specifically is 'Middle America', the middle and upper-middle socioeconomic groups of Americans that reside in the central, Midwestern and Southern states of the USA.