Ethnic Vaping in Canada

Goals

To determine how many south Asians and Filipinos who reside in Canada that use vape products including how many times per week they vape and products owned.


Early Findings

Results of Initial Research

  • This initial hour uncovered no information pertaining to ethnicities and vaping in general. The government focuses their statistics around age, gender, and region, but not ethnicity. This is most likely due to the fact that age, gender, and region provide a more populous sample, as Asians only make up 15% of the population. Considering that demographics were not located for Asians, it is very improbable that statistics specific to south Asians and Filipinos exist.

Canadian Government- Official Vaping Statistics

  • In 2017, 15% (4.6 million) of Canadians aged 15 years and older had ever tried an e-cigarette, an increase from 13% (3.9 million) in 2015.
  • Twenty-three percent (23% or 460,000) of youth aged 15 to 19, and 29% (704,000) of young adults aged 20 to 24, had ever tried an e-cigarette, both unchanged from 2015.
  • Thirteen percent (13% or 3.5 million) of adults aged 25 years and older had ever tried an e-cigarette, an increase from 2015 (11%).
  • Nineteen percent (19% or 2.2 million) of males had ever tried an e-cigarette, which was higher than females (12% or 1.8 million).
  • This survey goes on to break the statistics down by usage in the last 30 days and types of juices that were used.
  • It also discusses why they started and the perceived risks.
  • They do not break down usage by ethnicity.

Canadian Cancer Society

Canadian Tobacco and Nicotine Survey, 2019

  • This study shares valuable statistics by age and gender, along with reasons for vaping, but nothing by ethnicity. They also offer some vaping by geography statistics.

Proposed next steps:

You need to be the project owner to select a next step.
We recommend pivoting the research to develop a demographic and psychographic profile of the average vaper in Canada. We would provide the average age, gender, income, education, and geographical information along with psychographics like why they vape, hobbies, beliefs, and values. While this is not the demographic desired, it will help identify the different groups that vape and that might be the best to market to.
Additionally, we recommend research that will look at the Canadian statistics for the last 7 years to ascertain if there are any changes or trends in the vaping statistics. For example, we would look at things like: are more people in a certain area vaping? Have more women started vaping? Are there more casual vapers or is it trending more towards daily use? This would include data from the last four surveys completed by the government.
Finally, we recommend a media search of the last 12 months that would produce a variety of articles on vaping. We would focus our search on articles that talk about who vapes and why they vape. We would provide 15-20 articles in a spreadsheet with links and descriptions.