Research Proposal

European E-Commerce


In order to inform the building of an investor deck, provide a competitive analysis of,, &

Early Findings

The requested details for Backcountry have been compiled on the project spreadsheet.


  • Backcountry is a Utah based outdoor apparel and outdoor gear e-commerce retailer. They focus on "providing the best outdoor gear—and to be the best at doing it."
  • They offer discounts on group orders.
  • With their acquisition of Bergfreunde on Dec 5, 2013, they expanded to Europe.
  • In terms of website features, they offer products recommended for the user, a selection of best-sellers, the ability to browse gear by activity, and many additional learning resources.
  • In terms of value propositions, they highlight their free shipping, premium selection and brands, and selection of stories from people using their products.
Prepared By
Alexis Z.
3405 assignments | 5.0