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Research Outline

Prepared for Jen T. | Delivered November 20, 2019

Maple Street Biscuit Company Analysis

Goals

Obtain a well-rounded profile of Maple Street Biscuit including organizational chart and C-suite executives, current agency of record, annualized revenue, sale details and organizational restructuring from Cracker Barrel acquisition, locations and products they serve, packaged goods sold in retail, competitors, and customer experience.

Early Findings

Company Overview

  • Maple Street Biscuit is a private company that was acquired by Cracker Barrel on October 14, 2019, for $36 million.
  • Maple Street Biscuit was founded on November 8, 2012, by Scott Moore and Gus Evans in Jacksonville, Florida.
  • The companies estimated annual revenue is $28 million.
  • According to the company, they will not franchise or sell prepackaged foods in retail in order to maintain their values and mission. The company states, "We want to be a place that says people are the most important, and have our actions match our words."
  • Maple Street Biscuit has 51-200 employees. 
  • The company specializes in Biscuits, Coffee, Comfort Food, Great Service, Fried Green Tomatoes, Salads, Fried Chicken, Sausage Gravy, Collards, Chicken and Waffles, Mac N Cheese, Sweet Potato Fries, and Bluegrass Grits Bowl.
  • The company has 33 stores located in Alabama, Florida, Georgia, North Carolina, South Carolina, Tennessee, and Texas.
  • Locations by state are as follows:
    •  Alabama: Mobile, 1 store
    •  Florida: Jacksonville, 7 stores; Tallahassee, 3 stores; Gainsville, 2 stores; Tampa Bay, 5 stores; and Central Florida, 1 store.
    •  Georgia: Alpharetta, 1 store; Savannah, 1 store; Duluth, 1 store; and Woodstock, 1 store.
    •  North Carolina: Concord, 1 store.
    •  South Carolina: Simpsonville, 1 store; Greenville, 1 store; and James Island, 1 store.
    •  Tennessee: Chattanooga, 3 stores and Knoxville, 2 stores.
    •  Texas: Frisco, 1 store.

Organizational Chart/ C-suite Executives

  •  Scott Moore: CEO and Founder 
  • Because the company is private, there is no information available through Crunchbase, LinkedIn, the company website, or other organizational chart databases. Likely, the only way to find additional C-suite executives is to scour publications.

Competitors