Enterprise Event Booking Platforms - Competitive Landscape

Triple Seat

•  Tripleseat offers its web platform that allows users to book for dining events, hotels, and one-of-a-kind venues.
• The company was founded in 2008. Its headquarters is located in Concord, Massachusetts.  
• The company is privately-held.  
• The company's CEO and Founder is Jonathan Morse.  
• The company got several awards and recognition such as the 2019 SaaS Awards.

Solutions Being Offered

• Tripleseat offers its event management platform that can allow diners to book their restaurant seats. Restaurant owners can then manage their reservations through the platform.
• The company also provides SmartSuite, a comprehensive solution for its hotel event management feature.
• Tripleseat also offers its event management platform to enable users to book events through the software. These events can include country club functions, bowling competitions, horse-racing, skiing, and showboat events.
• Event organizers can then manage their booking through the platform.
• The company's SmartSuite solution also aims to help venue owners to develop proposals. The solution includes the following key features: SmartDocs, SmartLeads, and SmartChat.  
• The company also provides its VENUES feature that can help in generating venue leads.

Competitive Advantage

• The company differentiates itself from its competitors through its comprehensive booking platforms that can help businesses maximize their sales and simplify the planning workflow.
• The company indicated that it was able to increase its clients' event sales by over 50%.  
• It also attests that its platforms are user-friendly and intuitive.  
• The company also showcased the various awards and recognition that it has received as a testament to its competitive solution.
• Tripleseat was also recognized as one of "Inc. Magazine’s 5,000 fastest-growing companies in 2018." It was also named as the "Gold Stevie Award winner for best event management solution software."
• The company also mentioned that they are the leader in generating leads for event management companies without any additional fees.
• It also highlighted some of the key metrics that made them stand out from the competition such as the following:
• Tripleseat has a 99.3 % renewal rate in the last 6 years.
• Around 98.8 % of users surveyed would recommend the company's solutions.
• Around 90 % of its employees served in restaurants or hotels prior to their employment at Tripleseat
• Its average call time for support requests is two minutes.
• It also oobtained a 5 stars rating and was mentioned as one of the top 5 apps for event management in Capterra.

Target Market

• Tripleseat mentioned that it has around 2 million clients that use its platform to handle events.
• The company has around 65,000 users and has 6,000 venues and hotels for clients.
• The company mainly targets businesses in the following sectors: restaurants, hotels, parks, recreational establishments, country clubs, and other entertainment locations.
• Some of its clients include the Bluewater Hotel, the Canterbury Park, the Echo restaurant, the Whyte Hotel, and others.

Summary of Findings:

• Our one hour of research work provided the website, company overview, solutions being offered, competitive advantage, and target market of Triple Seat, a marketplace platform that allows users to book for corporate events on its site.
• The details above were inputted into this shared spreadsheet.