Enterprise Event Booking Platforms - Competitive Landscape
Delivered March 2, 2020. Contributor: Arwen
Goals
Obtain the requested company information (website, company overview, solutions being offered, competitive advantage, and target market) of the given enterprise event booking platform providers (Triple Seat, Venuebook, Sixplus, and Kapow) that allow booking of corporate events or private meals.
Early Findings
Enterprise Event Booking Platforms - Competitive Landscape
Triple Seat
Solutions Being Offered
- Tripleseat offers its event management platform that can allow diners to book their restaurant seats. Restaurant owners can then manage their reservations through the platform.
- The company also provides SmartSuite, a comprehensive solution for its hotel event management feature.
- Tripleseat also offers its event management platform to enable users to book events through the software. These events can include country club functions, bowling competitions, horse-racing, skiing, and showboat events.
- Event organizers can then manage their booking through the platform.
- The company's SmartSuite solution also aims to help venue owners to develop proposals. The solution includes the following key features: SmartDocs, SmartLeads, and SmartChat.
- The company also provides its VENUES feature that can help in generating venue leads.
Competitive Advantage
- The company differentiates itself from its competitors through its comprehensive booking platforms that can help businesses maximize their sales and simplify the planning workflow.
- The company indicated that it was able to increase its clients' event sales by over 50%.
- It also attests that its platforms are user-friendly and intuitive.
- The company also showcased the various awards and recognition that it has received as a testament to its competitive solution.
- Tripleseat was also recognized as one of "Inc. Magazine’s 5,000 fastest-growing companies in 2018." It was also named as the "Gold Stevie Award winner for best event management solution software."
- The company also mentioned that they are the leader in generating leads for event management companies without any additional fees.
- It also highlighted some of the key metrics that made them stand out from the competition such as the following:
Target Market
- Tripleseat mentioned that it has around 2 million clients that use its platform to handle events.
- The company has around 65,000 users and has 6,000 venues and hotels for clients.
- The company mainly targets businesses in the following sectors: restaurants, hotels, parks, recreational establishments, country clubs, and other entertainment locations.
- Some of its clients include the Bluewater Hotel, the Canterbury Park, the Echo restaurant, the Whyte Hotel, and others.
Summary of Findings:
- Our one hour of research work provided the website, company overview, solutions being offered, competitive advantage, and target market of Triple Seat, a marketplace platform that allows users to book for corporate events on its site.
- The details above were inputted into this shared spreadsheet.
Proposed next steps:
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