Prepared for Rachel M. | Delivered January 27, 2020
Event Planning Industry: Emerging Trends
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To identify key emerging trends that are expected for the United States event planning industry. The research will focus on the next 3-5 years.
Concerns around climate change and the environment will continue to affect how events are planned, so as to r
educe the carbon footprint
Currently, the carbon footprint of a typical event includes travel (
), food and beverage (
), accommodations (
), venue (
), and materials and waste (
This shift towards more sustainable events would manifest in different ways, including:
Sourcing local produce
Replacing plastic bottles
and cutlery with biodegradable alternatives"
Giving leftover food
Furthermore, in 2020 and beyond, the concept would be extended to include "
, modern slavery, and even data privacy."
Non-Traditional and Unique Venue Experience
of event planners reckon that events are less likely to be booked in traditional and conventional places such as hotels than five years ago.
53% of event planners
surveyed said moving away from hotel venues and to more unique venues was the biggest location trend of 2020."
In this regard, venues such as gardens, museums, art galleries, warehouses, barns, and coworking spaces are increasingly
becoming more popular
This growing trend is also prompting hotels to add non-traditional spaces to their structures to adapt to this trend. Types of spaces added by hotels include
rooftops and outdoor venues
The availability of ride-sharing innovation is one of the key drivers of this trend, as they have "
made it more
practical to host events outside of the typical downtown venues."
An after-effect of this trend is the growth of the
venue sourcing software market
as event planners seek more unique options for their events.