Craft Beer Sales Presentations
Delivered August 11, 2020. Contributor: AAAlexandra
Goals
To inform a pitch deck for a craft beer brand by identifying pitch decks and other sales materials from craft brand startups, particularly those that subsequently received funding.
Early Findings
Black Hops Brewing
- Australia-based craft brewery Black Hops Brewing has publicly shared the pitch deck that it used in 2015 to raise over $100,000 (link here).
- Notably, the craft brewery's pitch deck consisted of 12 relatively concise slides with the following focus areas/headers:
- Notably, these slide focus areas are largely in lockstep with the pitch deck recommendations of EQT Ventures Partner Iskender Dirik, as outlined in this March 2018 tutorial on pitch decks.
- More recently in November 2019, Talea Beer Co presented the following pitch deck as part of fundraising efforts (link here).
- Separately, Business Insider released a "pitch-deck library" that links to the pitch decks of startups that successfully raised Seed (27 startups), Series A (21 startups), Series B (14 startups), Series C (9 startups), Series D (4 startups) and Series E (3 startups) funding.
Other Notes
- In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address the stated goals of this research.
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