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Research Outline
Prepared for Mike W. | Delivered August 11, 2020
Craft Beer Sales Presentations
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Goals
To inform a pitch deck for a craft beer brand by identifying pitch decks and other sales materials from craft brand startups, particularly those that subsequently received funding.
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Early Findings
Black Hops Brewing
Australia-based
craft brewery Black Hops Brewing has publicly shared the pitch deck that it used in
2015 to raise over $100,000
(link
here
).
Notably, the craft brewery's pitch deck consisted of
12 relatively concise slides
with the following focus areas/headers:
Welcome/Slogan
The Problem
(i.e., or opportunity)
About Us
Traction
(i.e., key company milestones)
Market Opportunity
(i.e., craft beer market size and growth for Australia)
Product
(i.e., number/types of beer offerings)
Projected Revenue
(including profit margin and full capacity margin)
Marketing and Growth
Company Team
Market Competition
Investment
(i.e.,
t
h
e
a
s
k
from investors)
Final Slide
(closing quote/statements)
Notably, these slide focus areas are largely in lockstep with the pitch deck recommendations of EQT Ventures Partner Iskender Dirik, as outlined in this
March 2018
tutorial on pitch decks.
More recently in
November 2019
, Talea Beer Co presented the following pitch deck as part of fundraising efforts (link
here
).
Separately, Business Insider released a "
pitch-deck library
" that links to the pitch decks of startups that successfully raised Seed (27 startups), Series A (21 startups), Series B (14 startups), Series C (9 startups), Series D (4 startups) and Series E (3 startups) funding.
Other Notes
In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address the stated goals of this research.
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