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Research Outline
Prepared for Josh B. | Delivered January 3, 2020
Technical Industry Standards
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Goals
To find examples of effective campaigns to influence the adoption of technical industry standards.
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Early Findings
Car Emission Standards Rollback
Marathon Petroleum, the largest refining company in the U.S., has run a campaign in 2018 to influence
car emission standards.
The company worked with oil industry groups and conservative policy makers financed by billionaire
Charles Koch
to run a
stealth campaign
using channels such as Facebook.
The main message from the campaign was that the
current oil abondance
in the U.S. would allow the country to stop worrying about energy conservation.
Marathon oil and its partners in the campaign promoted the idea that Americans should be able to choose the car they want, given that
oil supply was now guaranteed
, without worrying about consumption and the environment.
Letters were circulated to
members of Congress
with this type of logic, which then contacted
regulators
using similar rethoric.
Facebook
ads financed by other oil companies such as
ExxonMobil and Chevron
were also used to encourage people to write to regulators to support the change in emission standards, resulting in 12,000 comments adressed to the Department of Transportation.
This campaign led to a reversal in
decades of federal environmental
policy.
In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.
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