Veteran Recruitment and Syracuse University

Goals

Determine ways in which Syracuse University is recruiting veterans as a part of their student body. Identify marketing channels, including channels that are directly through the US armed forces, and list any examples of campaigns they have undertaken. This information will help the History Channel advise Syracuse University on how to recruit a more diverse student body.

Early Findings

Recruiting Initiatives

  • To recruit veterans, Syracuse has implemented email and website ad campaigns, hosted webinars and other online presentations, and posted flyers.
  • Syracuse's Whitman School of Management conducted an advertising campaign to disseminate information about their MBA for Veterans in summer 2013, which increased the number of emails and phone calls about the program, but did not increase enrollment.
  • Syracuse's Maxwell School of Citizenship and Public Affairs increased its web presence to recruit veterans for its Executive Masters in Public Administration.
  • Syracuse's Chancellor Kent Syverud and vice chancellor Mike Haynie have given interviews promoting the school's efforts to be a great place for veterans and military-connected students.

Relevant Metrics

  • Since Syverud has been Chancellor, he has established a number of strategic initiatives, including the establishment of the Office of Veteran and Military Affairs (OVMA), expanded capabilities of the Office of Veteran Success, and Peer Advisors for Veteran Education (PAVE) Program, which have increased veteran and military-connected enrollment by over 500%.
  • In the fall of 2017, 676 veterans and military-connected students were enrolled at Syracuse. In the same year, the veteran and military-connected student graduation rate was 80%.
  • Syracuse's Office of Veteran and Military Affairs has a staff of 21, 27 paid students, and an operating budget of around $2 million.
  • Syracuse's Institute for Veterans and Military Families has a staff of 92, 27 paid students, and a $22 million budget.
  • The Military Times ranked Syracuse the number one private school for veterans and the number four institution overall.

Available Resources at Syracuse

  • Syracuse University's Career Services helps veteran and military-connected students gain employment and internship opportunities. Jennifer Pluta is the Assistant Director of Veteran Career Service.
  • Syracuse University offers the Military Tuition Assistance program for Active Duty, US Reserve Component Military, and National Guard members that are pursuing part-time online degrees.
  • Professional military education and training can be turned into credit at Syracuse.
  • Military and veteran-dedicated staff at Syracuse help military-connected students determine whether they are eligible for the Post-9/11 GI bill, the Montgomery GI Bill, Tuition Assistance, Recruitment Incentive and Retention Program (RIRP), Federal Student Aid, and other financial incentives.

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