Wonder

Robotic Vacuum Cleaner on Social Media - 2

Delivered January 17, 2020. Contributor: Joseph M.

Goals

To find information on what was successful for the previously researched robotic vacuum cleaner companies in 2019 i.e. what worked, performed well, got response/engagement and/or whatever other goals they had. The previously researched companies are iRobot, Neato Robotics, Shark Cleaning, and ECOVACS. 

Early Findings

ECOVACSECOVACS has 507,270 likes and 507,557 follows on Facebook.
 The company has 9,818 followers on LinkedIn and 5,480 subscribers on YouTube. 
On Instagram, ECOVACS has 10,400 followers and 222 posts.
The most successful video on the company's Instagram has 275 views in 3 days. It is a video that reviews ECOVACS' DEEBotOzmo960 robotic vacuum cleaner. 
The video highlights the features and performance of the vacuum and features a high quality illustration of the vacuum in action. 
Other posts that had a significant impact also featured videos of the company's robotic vacuum cleaners in action. 
Neato RoboticsNeato has 87,231 likes and 87,675 follows on Facebook. 
The company has 7,832 followers on LinkedIn and 5,570 subscribers on YouTube. 
Additionally, the company has 11,000 followers and 442 posts on Instagram.
In a majority of Neato's posts on social media, the company also showcases its robotic vacuum products.
It is also interesting to note that the company's social media profiles, especially Instagram have posts that feature families. This can be attributed to the fact that Neato's consumers are mostly people that have families and family homes. 
The posts feature kids, pets, mothers and their daughters, and whole families. These posts als feature a Neato robotic vacuum cleaner for the marketing aspect. 

Proposed next steps:

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