Prepared for nigel s. | Delivered October 23, 2019
Case Study: North American Banks
To provide North American banks and/or credit unions that are prioritizing face to face interactions with customers in order to evaluate the information for a new business.
Capital One Financial Corporation, headquartered in
, is a banking company that
on deposit origin, consumer lending, and commercial banking.
The company launched Capital One 360 Cafés to connect and
with customers more by
reinventing the experience
of a traditional bank branch.
Capital One 360 Cafés are designed for
where people can drink coffee, meet friends, eat, have business meetings, or get
related to personal finance and business finance.
The cafes have
, meeting rooms that can be
reserved by anyone
, power outlets, tables, chairs, and lounges for everyone. These outlets also have
Antonio Wilson, the Capital One’s Chicago Café Coach, says that
of these cafes is to build
with prospect customers and
with the existing ones.
Capital One aims to re-image the banking experience and encourage more
because the company knows that people would still want to
talk to a person
when it comes to banking needs.
The banking company has partnered with
, a coffee chain in the US, to serve espresso and other beverages. Further, Capital One cardholders get a
on their drinks in these cafes.
Mike Friedman, Capital One's marketing lead says, "the cafes are a unique opportunity to present a
of our brand and take this as an opportunity to connect with customers on their terms."
The company's website can be accessed
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