Some sections of the targeted audience generate more profit than others. Thus, a business should identify the customer segments that are more profitable using the Facebook ads breakdown feature and invest more spending on them.
2. Horizontal Scaling
Replicate the winning Facebook Ads, and use them for different target audiences. The business could pick out the Facebook ads that did well for them and brought more profits, edit the ads with the new advertisement data sets, and reuse the ads targeting a different audience.
Create various offers that can rotate in one advert campaign. An insurance company included two proposals in an Ad campaign on Facebook, and it generated above 600,000 new leads, translating to $1.7 million recurring insurance premiums.
Facebook ads have an average conversion rate of 9.21% across all industries.
The average CPC for Facebook advertisement is $1.72 across all industries, according to WordStream.
After conducting the initial one-hour research, we were able to find information on three ways to scale Facebook Ad campaigns.
Only the project owner can select the next research path.