Prepared for Mathieu F. | Delivered May 4, 2020
Facebook Ads - Budget Scaling
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To find information on how much one can scale a Facebook Ad budget in relation to the number of people in the target audience once they have specific metrics to be used to inform Facebook Ad spend.
Ways to Scale Facebook Ad Campaigns
Boost spending on
the Facebook audience segments that are more profitable
Some sections of the targeted audience generate more profit than others. Thus, a business should identify the customer segments that are more profitable using the
Facebook ads breakdown
feature and invest more spending on them.
2. Horizontal Scaling
winning Facebook Ads
, and use them for different target audiences. The business could pick out the Facebook ads that did well for them and brought more profits, edit the ads with the new advertisement data sets, and reuse the ads targeting a different audience.
Rotate multiple offers
in one Facebook Adverts.
Create various offers that can rotate in one advert campaign. An insurance company included two proposals in an Ad campaign on Facebook, and it generated above
new leads, translating to
recurring insurance premiums.
Facebook ads have an average conversion rate of
across all industries.
The average CPC for Facebook advertisement is
across all industries, according to WordStream.
conducting the initial one-hour research, we were able to find information on three ways to scale Facebook Ad campaigns.