Research Outline

Facebook Marketing Partners - Ecommerce

Goals

To gather information about various Facebook Marketing Partners who have e-commerce clients in the US. The type of information to look for includes size, website, pricing, key value propositions and financial results for each company.

Early Findings

Smartly

Kenshoo

Bidalgo

  • Their official website can be accessed here.
  • Bidalgo is based in Israel and has over 100 employees.
  • Its 2017 revenue was estimated at $250 million.
  • The company has become a one-stop-shop for clients who purchase mobile ads in order to promote games and apps.
  • The company has an algorithm that can automate and optimize the full process of buying ads.
  • Bidalgo has been ranked in the 23rd percentile by reviewers of for its prices in the Mobile Advertising category.