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Research Outline
Prepared for Jeff D. | Delivered September 18, 2019
Facebook Users - Australia
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Goals
Understand how Australians compare in terms of Facebook usage to the rest of the world.
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Early Findings
AUSTRALIAN FACEBOOK USERS
As of January 2019, Facebook has about
15 million
monthly active Australian users. This figure means that nearly
60%
of the total Australian population is an active Facebook user. In other words,
six out of 10
Australians use Facebook
About
half of Australians
use Facebook on a daily basis.
According to Statista, The number of Facebook users in Australia will reach
11.5 million
Australians having an account by the year 2022.
Younger generations in Australia (between 18 to 29 years) are using the platform
four times
more per week than those over the age of 65.
Breakdown of Facebook users in Australia: (Screenshot
here
)
13-17:
880,000
18-24:
2,900,000
25-34:
4,400,000
35-44:
3,200,000
45-54:
2,500,000
55-64:
1,800,000
64+:
1,300,000
FACEBOOK USERS WORLDWIDE
According to Statista, "the highest concentration of Facebook users were ages 18–44. The biggest demographic group is at
19%
, men ages 25–34."
Thirteen percent
of global active Facebook users are women ages 25–34
The leading countries based on the number of Facebook users are India (
270 million users
), the United States (
190 million users
), Indonesia (
130 million users
), Brazil (
120 million users
), and Mexico (
82 million users
).
Fifty-five percent
of teens use Facebook globally.
About
96%
of Facebook users worldwide access it on mobile.
Among Facebook users globally,
43%
are female and
57%
are male.
Of all the women on the internet,
83%
are Facebook users.
Of all the men on the internet,
75%
use Facebook.
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