Global FNB Fair Trade Market

• In 2018, some fair trade products in the FNB category continued their worldwide growth with 7% for bananas and 21% for cocoa, whilst other suffered a decrease such as sugar cane with -4% and tea with -8%.
• In the same period, fair trade coffee sales remained stable despite coffee experiencing its lowest price in 12 years, and the fair trade pricing premium increasing the price by 50% over the average market price in H2 2018.
• Low coffee prices hurt fair trade sales, with the global price hovering around $1/pound compared to $1.40/pound as the minimum fair trade price.

Matthew Algie

• Matthew Algie is primarily a coffee roasting company founded in 1864 in Scotland, which started initially with tea and moved on to coffee after WWII. 
• It is owned by German group Tchibo. 
• The company offers a range of fresh and sustainably-sourced coffees destined to the catering and retail sectors in the British Isles.
• It has a roastery in Glasgow, Scotland, that supplies restaurants, cafes, bars, and supermarkets. 
• The company has a strong fair trade sourcing policy with 86% of their coffee contracts being certified fair trade.
• Matthew Algie promotes fair trade certifications in the UK and aims to convince consumers of their importance.
• In terms of performance management and business objectives, one of their 2019 KPI focused on monitoring the sourcing of fair trade certified coffee whenever possible.
• The company started focusing on fair trade products in 1997, introducing the UK's first ever fair trade espresso bean in the same year.

• In 2017, it experienced a profit boost with 28% growth to reach £3.48 million with a 9.6% revenue increase to reach £41m in 2017.
• The company claimed that this success was due to a stronger demand for quality coffee.