Prepared for Olivier Z. | Delivered March 15, 2020
Fashion Photography Market Size in the U.S.
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To provide the market size of the fashion photography industry in the U.S., with a breakdown in the sizes of the freelancing, in-house studios, and corporate services fashion photography market sub-sectors.
Commercial/Industrial Photography Market Size in the U.S.
Industry reports such as
present the statistics in the photography market in the U.S. under the following categories: commercial photography, portraiture, special events' photography, wedding photography, and industrial photography; with no specification on fashion photography.
industry includes “companies primarily engaged in providing commercial photography services, generally for advertising agencies, publishers, and other business and industrial users.”
The commercial and industrial photography may consist of
photography of such specialty areas
as “food, architecture, and fashion.”
photography industry in the U.S. is provided as
commercial and industrial photography market in the U.S. makes up
of the photography market. This could be estimated at $2.38 billion (
“Over the past 3 years, the commercial photography industry in the U.S. has averaged annual growth of
in revenue,” in 2019.
Freelancers in the Photography Industry in the U.S.
According to the U.S. Bureau of Labor Statistics, "more companies contract with
rather than hire their own photographers."
The employment of self-employed photographers is projected to grow
from 2018 to 2028.
Corporations will continue to require the services of
to develop compelling advertisements to sell products.
Summary of Findings
In our first hour of research we were not able to find compiled data on the size of the fashion photography market in the U.S. We were also unable to triangulate the exact size of the market from the publicly available data on the photography market in the U.S. Consequently we were also not able to provide the sizes of the sub-sectors of in-house studios, freelance, and corporate fashion photography markets. We provided the size of the commercial/industrial photography market size, in which the fashion photography sectors falls under; as well as some insights from the U.S. Bureau of Labor Statistics on freelance photography, in general, in the country. Based on our findings, we propose to continue with the research as below: