Proposed next steps:
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As our initial search only found one trend, we recommend continuing research to find 2-3 additional trends that describe how small fashion brands can make use of social media and social media influencers in the development of their business. For each, we will provide a brief explanation and 1-2 examples of small fashion brands or thought leaders that are implementing/discussing it.
We recommend further research to find 2-3 best practices surrounding social media marketing for small fashion brands. For each practice, we will explain what the best practice is, why it is considered best practice, how it could help small fashion brands with their social media marketing strategies, and 1-2 examples of brands or thought leaders applying or talking about it.
Alternatively, we could conduct further research to find 2-3 insights surrounding the social media consumption patterns of a typical fashion buyer. These insights may include, but not limited to, the platforms they are using the most, the time they spend on social media, and whether they shop their fashion online or in brick-and-mortar retailers.
Additionally, to gain more insights into the typical fashion buyer, we could build their demographic and psychographic profiles. Demographics will include gender, age, average income, educational level, and marital status. If any demographic detail is not available, we will substitute it with other demographics such as race/ethnicity, location (urban/rural/suburban), religion, occupation types, or socioeconomic status. Psychographics will include habits, hobbies, spending habits, and values. If any psychographic detail is not available, we will substitute it with other psychographics such as consumer attitudes, affinities, emotions, likes, and dislikes.