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Research Outline
Prepared for Peter G. | Delivered September 19, 2019
Fast-Food Dine-in Innovations
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Goals
To obtain a list of innovations in the fast-food industry that encourage customers to dine in in order to draft an article on food innovations.
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Early Findings
IMPROVING MOOD/AMBIENCE
Taco Bell, Mc Donald's, Starbucks are leading an
industry-wide shift
toward the dine-in experience.
TACO BELL
Taco Bell is now in the process of opening its
Cantinas
in various cities in the US.
These cantinas have an
open kitchen
and
modern design
with custom
murals
to attract
urban consumers
.
Every location is
customized
to the different locations which encourages dining. They offer
exclusive menu
s and even allow customers to change the playlist using their phones.
These cantinas will also have a
self-service kiosks
making it easier for customers to order.
Taco Bell plans to open
300 Cantina
locations in the US by 2022.
STARBUCKS
They opened a
Reserve Roastery
in New York City in 2018. They also have roasteries in
Seattle
, Shanghai,
Milan
, and Tokyo.
The NYC location is a high-end
23,000-square-foot
with features that make it nearly impossible to resist dining in. These
features
are;
A genuine coffee-roasting plant
A full-service bar
Mixology stations
A terrarium
A 2,000-pound copper sculpture of the Starbucks Siren
INNOVATIVE STARTUPS
NIBBLE AND SQUEAK
This company
partners with restaurants
for events to create a great meal experience for parents and their children.
QSR AUTOMATION APPS
DineTime
and
Connect Smart Kitchen
have partnered to create a platform that can be integrated onto the restaurant's app or website to allow customers to place their order online and get onto a
wait list
. This way, the customers will know how long their food will take to be ready. Once they arrive at the restaurant, the customer will experience
personalized
service.
One example of a QSR that is implementing this is
Boston Pizza.
The restaurant was on track to implement this in
300 restaurants
across Canada by the end of 2018.
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