Fast-Food Dine-in Innovations

Goals

To obtain a list of innovations in the fast-food industry that encourage customers to dine in in order to draft an article on food innovations.

Early Findings

IMPROVING MOOD/AMBIENCE

  • Taco Bell, Mc Donald's, Starbucks are leading an industry-wide shift toward the dine-in experience.
TACO BELL
STARBUCKS
  • They opened a Reserve Roastery in New York City in 2018. They also have roasteries in Seattle, Shanghai, Milan, and Tokyo.
  • The NYC location is a high-end 23,000-square-foot with features that make it nearly impossible to resist dining in. These features are;
    • A genuine coffee-roasting plant
    • A full-service bar
    • Mixology stations
    • A terrarium
    • A 2,000-pound copper sculpture of the Starbucks Siren

INNOVATIVE STARTUPS

NIBBLE AND SQUEAK
QSR AUTOMATION APPS
  • DineTime and Connect Smart Kitchen have partnered to create a platform that can be integrated onto the restaurant's app or website to allow customers to place their order online and get onto a wait list. This way, the customers will know how long their food will take to be ready. Once they arrive at the restaurant, the customer will experience personalized service.
  • One example of a QSR that is implementing this is Boston Pizza. The restaurant was on track to implement this in 300 restaurants across Canada by the end of 2018.

Proposed next steps:

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