US Field Services Software

Goals

Identify the market share and keywords (both paid and organic) used to search for each of the following competitors in the US Field Services Software market: Odyssee Field Service, Service Max, Housecall Pro, Service Titan, Field Edge, mHelpDesk, Skedulo, Workyard, and allgeo.

Early Findings

Market Share

  • The research team was unable to identify a single report providing market share of all target competitors (listed above).
  • The research team found estimates that Service Titan has a 0.59% market share in the workforce management industry, while Housecall Pro has a market share of 14.46%, and Skedulo has a market share of 0.34%.
  • The global Field Service Softwear Market is expected to grow by $3.43 billion during 2020-2024, at a CAGR of 17% over the forecast period.
  • The market size, as calculated by revenue, of the Field Service Software Market in the US is expected to be $1.7 billion in 2021.

Housecall Pro

  • 71.96% of traffic flows to Housecall Pro's website directly, while 16.75% comes from search, 4.97% comes from referrals, and 5.31% comes from email, and 1.01% comes from social media.
  • In terms of search, most searches (95.54%) for Housecall Pro are organic, using keywords like "housecall pro", "house call pro", "housecall" and "how much do plumbers make".
  • 4.46% of search traffic comes from paid keywords, the top five being "housecall pro", "housecall", "house call pro", "window cleaning pricing app" and "house calls pro".

Proposed next steps:

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