Figma Competitive Landscape

Goals

Determine the competitive landscape of Figma and its competitors in the SaaS design tools space. The information will be used to know more about Figma's position in the design tool marketplace as compared to companies providing the same service.

Early Findings

FIGMA

PRICING

  • Figma's product is free for individuals under its Starter plan.
  • For its Professional plan, the fee is $12 per editor per month if billed annually. The price goes up to $15 per editor per month for monthly billing schemes.
  • The company also has an Organization plan that has a $45 per editor monthly charge that is billed annually.

CLIENTS

CLIENT TESTIMONY

A senior design manager at Twitter gave the following testimony about Figma's tool: "After that first experience of sending a Figma link out and seeing others immediately jump in, there is no going back."

Proposed next steps:

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