Prepared for Amma O. | Delivered October 26, 2019
Growth Drivers of Film Festivals
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To understand the drivers of growth of the Bentonville, BFI, Milwaukee, Cleveland, True/False film festivals, to help develop an engaging digital marketing campaign for Sundance.
Bentonville Film Festival
Bentonville Film Festival aims to be a "
for inclusive films to be widely distributed". The festival is sponsored by Walmart, AMC and Lifetime, which enables it to reach a wide audience.
The festival provides filmmakers great networking opportunities, which has seen the number of films being submitted at the festival double between 2016 and 2018 to
The size, content, and involvement of the Bentonville Film Festival are comparable to The
Cambridge Film Festival
, one of the longest-running film festivals in the United Kingdom.
The Bentonville Film Festival
with Tribeca and Sundance and shares a great relationship with them; films from both festivals are played at Bentonville. Bentonville also hosts events at Tribeca and Sundance.
The festival is growing through
promotion and has an excellent track record in terms of attendees revisiting.
The BFI London Film Festival
The 2018 BFI London Film Festival showed more than
diverse films from across the globe, which was lapped up by an adventurous audience.
The 2018 edition saw a rise in attendance by
, the highest attendance ever.
Many of the films pertained to "
social and political themes in very inventive ways", which moved and provoked the audience. It served as a great venue for filmmakers to
The 2018 edition had several
nominees grace the red carpet and the audience was placed at the
of the ceremony.