To understand the drivers of growth of the Bentonville, BFI, Milwaukee, Cleveland, True/False film festivals, to help develop an engaging digital marketing campaign for Sundance.
Bentonville Film Festival
Bentonville Film Festival aims to be a "stepping stone for inclusive films to be widely distributed". The festival is sponsored by Walmart, AMC and Lifetime, which enables it to reach a wide audience.
The festival provides filmmakers great networking opportunities, which has seen the number of films being submitted at the festival double between 2016 and 2018 to 700.
The size, content, and involvement of the Bentonville Film Festival are comparable to The Cambridge Film Festival, one of the longest-running film festivals in the United Kingdom.
The Bentonville Film Festival collaborates with Tribeca and Sundance and shares a great relationship with them; films from both festivals are played at Bentonville. Bentonville also hosts events at Tribeca and Sundance.
The festival is growing through word-of-mouth promotion and has an excellent track record in terms of attendees revisiting.
The BFI London Film Festival
The 2018 BFI London Film Festival showed more than 240 diverse films from across the globe, which was lapped up by an adventurous audience.
The 2018 edition saw a rise in attendance by 12% to 205,000, the highest attendance ever.
Many of the films pertained to "pressing social and political themes in very inventive ways", which moved and provoked the audience. It served as a great venue for filmmakers to launch their films.
The 2018 edition had several Oscar nominees grace the red carpet and the audience was placed at the heart of the ceremony.
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