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Research Outline
Prepared for Amma O. | Delivered October 24, 2019
Film Festival Growth
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Goals
To identify film festivals that have grown rapidly over the past five years and to understand how that growth was achieved for the purposes of developing a digital strategy for the Sundance Film Festival.
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Early Findings
Preliminary research found five film festivals that have experienced growth over the past five years.
BFI London Film Festival
Between 2014 and 2019, the BFI London Film Festival has grown from
163,300
in attendance to
178,789
in attendance, a growth of
9.5%
over the five years.
The attendance for this festival, however, has fluctuated, dipping to
157,000
in 2015 and rising to a high of
184,700
in 2016.
Cleveland International Film Festival
Between 2014 and 2019, the Cleveland International Film Festival has grown from
97,804
in attendance to
105,839
in attendance, a growth of
8.2%
over the five years.
However, attendance has remained relatively flat for the last three years, having seen
106,504
attendees in 2017,
105,656
in 2018, and
105,839
in 2019.
Milwaukee Film Festival
The Milwaukee Film Festival grew
9%
between 2016 and 2017, growing from
76,899
in attendance to
84,072
in attendance.
However, there was a decrease of about
6%
between 2017 and 2018, falling from
84,072
to
78,510
in attendance.
In 2011, though, the festival had just
36,000
attendance, so over the following seven years, this festival has experienced significant growth.
True/False Film Festival
The True/False Film Festival, held in Columbia, Missouri, has grown from
37,548
tickets sold in 2012 to
52,400
in 2017, an increase of
40%
over five years.
The attendance in 2017 for the True/False Film Festival was
15,000
, suggesting that each attendee goes to about
3.5 films
during the festival.
Bentonville Film Festival
The Bentonville Film Festival has grown from
37,000
attendees in its first year in 2015 to
85,000
in 2018, an increase of 130% over three years.
This festival has grown steadily from
37,000
attendees in 2015,
63,000
in 2016,
75,000
in 2017, and
85,000
in 2018. The numbers for 2019 have not been published, but are expected to exceed
100,000
.
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