Southeast Luxury Communities

Goals

To obtain an analysis of luxury communities in the Southeast, including their current messaging, challenges, annual marketing spend, and marketing contacts.

Early Findings

The Governor's Land at Two Rivers

  • The Governors Land at Two Rivers is located in Williamsburg, Virginia.
  • The exclusive, member-owned community sits on 1,400 acres of waterfront between the James and Chickahominy Rivers. Amenities include a deep-water marina, private beach, an 18-hole golf course, and a resort-style country club.
  • The marketing director is not published on the website. A general press search and Linkedin search did not provide a contact name in the marketing department. General contact information is: 2700 Two Rivers Rd, Williamsburg, VA 23185; Homeowner's Association (757) 253-6976; Country Club (757) 258-4610.

Haig Point on Daufuskie Island

  • Haig Point is a "sea-island community just off the coast of South Carolina, between Hilton Head and Savannah, Georgia." The community is only accessible by water ferry and water taxis.
  • The 1,050 acre island is home to a diverse community from around the world. Amenities include a 29-hole golf course, an equestrian center, 7 tennis courts, and a country club.
  • Adam Martin is the Vice President of Sales and Marketing. Lauren Hunt is the Programming and Communications Director. She handles all internal communication as well as social media posts.
  • General contact information for the community is: 10 Haig Point Circle, Hilton Head Island, South Carolina 29928, 800-686-3441, Email: info@haigpoint.com.

Colleton River Club

  • Colleton River Club is a 1,500 acre private peninsula community located in Bluffton, South Carolina. The community boasts an aquatics complex, a community dock with deep-water access, two clubhouses, a fitness center and spa, two golf courses and a practice park, a tennis complex, and two nature reserves.
  • Kelley Finley is the Director of Marketing. She can be contatcted at 843-836-4432 or kelleyf@coltonriverclub.com.
  • General contact information for the community is: 60 Colleton River Drive, Bluffton, SC 29910, (843) 836-4400, Email: info@colletonriverclub.com.

Dataw Island

  • Dataw is a private gated island located in Beaufort, South Carolina.
  • Amenities include a sports complex with golf, tennis, bocce, a marina, a country club, and more.
  • Contact information for the community is: 121 Dataw Drive, Beaufort, SC 29920, (843) 838-3838

Preserve Communities

During our initial research, we also discovered Preserve Communities, a luxury community developer with multiple luxury properties in the southeast.
  • Bay Creek is located in Cape Charles, Virginia across the Chesapeake Bay. Amenities include 2 signature golf courses, a beach club and fitness center, an acclaimed restaurant and tavern, community pool, tennis courts, and a private beach.
  • French Broad Crossing is a secluded mountain community along the French Broad River located in Marshall, North Carolina, about 30 minutes from Asheville. Amenities include a river lodge, community fitness center and pool, UTV and hiking trails, a community treehouse, family pavilion and park, and community garden.
  • The Preserve at Little Pine is a sister community to French Broad Crossing. It, too, is located in the Blue Ridge Mountains of North Carolina. Amenities include a mountain lodge, equestrian center, observatory, pavilion and pond, and an apple orchard. The community shares amenities with French Broad, including the fitness center, hiking trails and community garden.
  • Albemarle Plantation is a golf and marina community located in Hertford, North Carolina. Amenities include a signature golf course, clubhouse, resort-style pool, full-service marina, community center, and a fitness facility.
  • Jennifer Buntin is the Director of Marketing and Communications for Preserve Communities. She can be contacted at Info@PreserveCommunities.com or 678-782-8465.

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