Prepared for Anand s. | Delivered September 7, 2020
To obtain the best ways to attract people/drive traffic.
Driving Traffic to a Website
When analyzing one's website, it is of paramount importance that one understands where the
is coming from. Driving traffic to one's website can either be
free or paid
. In the free options, one can utilize features such as
, blogs, and social media accounts. Another way to drive traffic is by using ads. Paid ads can play a key role in driving traffic, but this option could become
Additional free options include writing great
, answering questions on sites such as
, being social on social media,
on YouTube, utilizing
, ensure that the website can be used on
, among others.
Driving Traffic from Instagram to a Website
The following are measures that have been proven to work in attracting traffic to products/websites from
. By focusing on
, users on Instagram will be able to know what the brand is about at first glance. The clearer the branding, the better the results.
Another pointer to consider is focusing on the number of
. Increasing the follower count could be done with the help of media companies such as Jumper Media. Another tactic that has been proven to work is collaborating with
. These individuals share personalized content which plays a great role in
to one's website.
Increasing Instagram Follower Count
In order to drive traffic to an Instagram account, the tactics that have been proven to work include posting
or daily, posting
, going live, posting
, collaborating with others, posting at the best time of the day,
across other social media platforms, utilizing
, among others.
Leading Social Media Platforms
Facebook and Instagram have the highest number of active users on social media:
, respectively. According to a survey of marketers,
say that Facebook as their primary social media platform in their brand's social strategy, and
say that they will intensify their use of Instagram in their strategy.
Summary of our Early Findings
Our initial one-hour research focused on providing insights into how brands can attract people to their website/social media accounts/pages.
The research paths outlined below will provide additional insights and present a comprehensive report.
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