Pretzel Trends

New Pretzel Formats and Flavors

• Based on an IBISWorld market study, most of the pretzel players have been testing various new sweet and savory pretzel flavors.
• These players have released new pretzel varieties that have cinnamon, raisin, jalapeno, or pepperoni flavors.
• The pretzel players have also been offering new flavors of dipping sauces such as mustard, marinara, caramel, and icing.
• Pretzel stores have also taken advantage of the versatile attribute of the dough used on pretzels by encasing hot dogs with it or turning it into a sandwich.
• New pretzel varieties that have been recently introduced include pretzel nuggets that have peanut butter or chocolate fillings.
• Manufacturers are also offering more gluten-free pretzel varieties.
• Pretzel producers are also starting to incorporate natural and vegan ingredients into the product.

New Flavors from Pretzel Manufacturers

•  Snyder's of Hanover recently released three new types of pretzel products.
• One is the "Cheddar Ale Pretzel Pieces", a limited-edition variety of a well-known dip.
• It also released its "Cinnamon and Sugar Pretzel Pieces" where sweet and savory flavors have been blended together.
• The company also manufactured a healthier option in the form of the "Gluten-Free Hot Buffalo Wing Pretzel Pieces" product.
• This pretzel variety incorporates a "zesty, buffalo flavor" without gluten, soy, dairy and eggs.
• The Martin House Brewing Company released its pretzel stout product.
• The product contains more than six pounds of ground sourdough pretzels for each barrel.
• Rold Gold, Pepsico's Frito Lay's pretzel brand is also releasing a new pretzel variety called "Flamin’ Hot Thin Crisps."
• This product will combine the traditional pretzels with the company's Cheetos brand. 

Trends

•  Increased competition in the pretzels sector are driving industry players to continue to launch new pretzel varieties.
• However, new healthy diet trends that discourage the consumption of key pretzel components such as flour, salt, and sugar are expected to reduce the demand for traditional pretzels that are made with these ingredients."
• Given this health trend, manufacturers such as From the Ground Up are now producing healthier varieties of the snack that incorporate natural and vegan ingredients such as cauliflower and cassava.