Wonder

Gender Groups and Sub-Groups in the U.S, France, and Germany

Delivered March 10, 2020. Contributor: Esther M.

Goals

To establish behavioral patterns of different sub-groups and gender (millennials and Generation Z) and their social media consumption, habits, causes of interest, and their offline activities in the US, France, and Germany. 

Early Findings

Generation Z is looking for more personalized products. They are willing to pay more for individualized products and services that highlight their personalities. 
Further, Generation Z is looking for brands that represent their personal beliefs and values. 
As the initial adopter of social media, millennials have wholeheartedly embraced these digital platforms as the primary means of communication. They have also tuned social media into revenue platforms. 
 
As of 2019, parents of millennials, also known as Baby Boomers and parents of Generation Z, also known as Generation X, were estimated to be 76 million and 82 million, respectively, in the U.S. 

Proposed next steps:

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