First Direct Company Analysis
Delivered August 20, 2019. Contributor: Alexandra Y.
The goal is to inform a team about First Direct by providing information on the company, their marketing, financials, and competitors, as well as a sector overview of the mobile banking market.
First Direct offers
There is not an annual report directly for First Direct, but financial information is grouped in the HSBC Bank
, First Direct launched a customer co-creation feature in its app. This allows customers to test out prototype app features and give feedback on ideas.
, First Direct added payment support for social media apps such as WhatsApp and Facebook Messenger, allowing their customers to make payments through these sites directly.
In the UK,
of banking customers are expected to use mobile apps for banking by 2024.
Mobile-only banks have become more popular in the UK, with
and Starling offering banking services.
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