First Direct Company Analysis


The goal is to inform a team about First Direct by providing information on the company, their marketing, financials, and competitors, as well as a sector overview of the mobile banking market.

Early Findings

  • First Direct offers bank accounts, mortgages, loans, and insurance.
  • There is not an annual report directly for First Direct, but financial information is grouped in the HSBC Bank annual report.
  • In March 2019, First Direct launched a customer co-creation feature in its app. This allows customers to test out prototype app features and give feedback on ideas.
  • In January 2019, First Direct added payment support for social media apps such as WhatsApp and Facebook Messenger, allowing their customers to make payments through these sites directly.
  • In the UK, 71% of banking customers are expected to use mobile apps for banking by 2024.
  • Mobile-only banks have become more popular in the UK, with new companies such as Monzo and Starling offering banking services.

Research proposal:

Only the project owner can select the next research path.
Need a similar proposal? Let's launch your next project!