First-time Mothers in Canada: Shopping Habits

Goals

Determine the factors that can motivate first-time mothers to shop outside of the baby section and convert them to lifetime customers. The information will be used to prepare for a meeting with Walmart Canada executives. The meeting will focus on reinventing their baby zone.

Early Findings

CANADIAN MOTHERS' SHOPPING HABITS

GLOBAL BABY PRODUCTS' BUYING HABITS


PROPRIETARY RESEARCH AVAILABLE

  • Bolster your final deliverable with related insights from a section of a proprietary research of Azoth Analytics for an additional $299.55. This research includes analysis on Canada-specific trends, opportunities, and forecasts on baby care and mother care products.
  • Another research on consumer lifestyles in Canada from Euromonitor International can also help in providing more insights on how to influence shoppers in the country. This research is available for an additional $2,100.

Proposed next steps:

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