CANADIAN MOTHERS' SHOPPING HABITS

• Canadian mothers tend to buy from online stores using their mobile phones on a weekly basis.
• Around one-third of Canadian moms consider themselves as being more tech-savvy especially when looking for products or services that can make their lives easier.
• Mothers with young kids tend to turn to online channels to seek more knowledge from other mothers. Given this desire for more information, retailers can take advantage of this need by influencing mothers to post useful tips that are linked to their products on online channels.
• Majority of Canadian mothers surveyed also mentioned that they need help in house cleaning and cooking chores. This desire for chore hacks implies that retailers and manufacturers have the potential to increase their sales to moms by promoting time-saving products such as meal kits.

GLOBAL BABY PRODUCTS' BUYING HABITS

• Globally, the rise in parents' hygiene awareness is increasing the demand for related baby products.
• Manufacturers are focusing on creating more innovative and premium baby hygiene products.
• Baby products are primarily distributed in these channels: supermarket, hypermarkets, chemist offices, and pharmacies.
• Currently, there is a demand explosion for "herbal, natural, and organic" baby items.
• The following baby products' categories are seen to demonstrate the most solid growth in the coming years: baby wipes, toiletries, and skin care.

PROPRIETARY RESEARCH AVAILABLE

• Bolster your final deliverable with related insights from a section of a proprietary research of Azoth Analytics for an additional $299.55. This research includes analysis on Canada-specific trends, opportunities, and forecasts on baby care and mother care products.
• Another research on consumer lifestyles in Canada from Euromonitor International can also help in providing more insights on how to influence shoppers in the country. This research is available for an additional $2,100.