Fitness Wearables Market

Goals

For a campaign strategy, provide a market analysis of the fitness wearables in the United States. Additionally, build a competitive landscape for major players in the industry including the player's revenue, market cap, recent news, and product line.

Early Findings

WEARABLES MARKET

  • The Wearables segment includes devices that are explicitly intended for fitness: In particular, fitness wristwear and smart clothes like smart socks from Sensorias. In addition, eyewear (smart glasses) is considered in the Wearables segment.
  • Revenue in the Wearables segment amounts to US$3,096 million in 2019.
  • Revenue is expected to show an annual growth rate (CAGR 2019-2023) of 5.0%, resulting in a market volume of US$3,770 million by 2023.
  • User penetration is 11.8% in 2019 and is expected to hit 11.7% by 2023.
  • The average revenue per user (ARPU) currently amounts to US$79.75.
  • In the Wearables segment, the number of users is expected to amount to 39.6 million by 2023 growing from 38.8 million in 2019.
  • In 2018, 46.1 million wearable devices were shipped in the United States.
  • A quarter of American adults (56.7 million) will use a wearable device at least once a month in 2019.

MAJOR PLAYERS

  • Fitbit was the leading player in the US fitness band market. Promotional deals on Black Friday and Cyber Monday helped the company to increase its sale in terms of volume.
  • Garmin was the second-largest player. Its Vivofit fitness band, Vivo HR and HR+ are some key products.
  • Other major players included Jawbone, Samsung, Polar, Apple, Mi Band and other small players.

NEW/EMERGING PLAYERS

Proposed next steps:

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For the major players we identified in our preliminary search, we recommend conducting additional research to find for each company: 1- The revenue (in US$) from their fitness wearables segment. 2- The company market cap. 3- a list of 2-3 recent mentions of the fitness wearables segment of the company on media and news portals (linked to the original press release or article). 4- The company's fitness wearables segment product line. Companies to include are Fitbit, Garmin, Jawbone, Nike, Samsung, Polar, Apple, and Mi Band. Data will be added to a spreadsheet.
For the new emerging players we identified in our preliminary search, we recommend conducting additional research to find for each company: 1- The revenue (in US$) from their fitness wearables segment. 2- The company market cap. 3- a list of 2-3 recent mentions of the fitness wearables segment of the company on media and news portals (linked to the original press release or article). 4- The company's fitness wearables segment product line. Companies to include are Interxon Inc, LVL Technologies, Vitali Wearables, Chiaro, Vue, MOOV, Carre Technologies, and Motiv. Data will be added to a spreadsheet.