WEARABLES MARKET

• The Wearables segment includes devices that are explicitly intended for fitness: In particular, fitness wristwear and smart clothes like smart socks from Sensorias. In addition, eyewear (smart glasses) is considered in the Wearables segment.
• Revenue in the Wearables segment amounts to US$3,096 million in 2019.
• Revenue is expected to show an annual growth rate (CAGR 2019-2023) of 5.0%, resulting in a market volume of US$3,770 million by 2023.
• User penetration is 11.8% in 2019 and is expected to hit 11.7% by 2023.
• The average revenue per user (ARPU) currently amounts to US$79.75.
• In the Wearables segment, the number of users is expected to amount to 39.6 million by 2023 growing from 38.8 million in 2019.
• In 2018, 46.1 million wearable devices were shipped in the United States.
• A quarter of American adults (56.7 million) will use a wearable device at least once a month in 2019.

MAJOR PLAYERS

•  Fitbit was the leading player in the US fitness band market. Promotional deals on Black Friday and Cyber Monday helped the company to increase its sale in terms of volume.
•  Garmin was the second-largest player. Its Vivofit fitness band, Vivo HR and HR+ are some key products.
• Other major players included Jawbone, Samsung, Polar, Apple, Mi Band and other small players.

NEW/EMERGING PLAYERS

•  Interxon Inc  
•  LVL Technologies  
•  Vitali Wearables  
•  Chiaro  
•  Vue  
•  MOOV  
•  Carre Technologies  
•  Motiv