Fitness Wearables Players

Goals

Determine the top players in the fitness wearables market. The information will be used for a business pitch.

Early Findings

Fitness Wearables Players

Apple

  • Apple provides various fitness trackers such as its Apple Watch.
  • Its revenue for the wearables and home accessories segment is $24.48 billion.
Fitbit
  • Fitbit offers wearable devices that can help users to achieve their health and fitness objectives.
  • Its line of fitness trackers and smartwatches can help track various health indicators such as calories, heart beat, sleep levels, and others.
  • The company's revenue for 2018 is $1.5 billion.

Garmin

  • Garmin offers various fitness wearable devices.
  • Its multi-sport watches has a heart rate tracking capability and a calorie counter.
  • It also has cycling computers that can measure the amount of calories burned and other cycling metrics.
  • Garmin also offers a cycling power meter that can be attached to bicycle pedals to monitor leg power balance.
  • The company also has various activity tracking devices that can monitor heart rates, sleeping habits, and physical activities.
  • The company's fitness segment's net sales for 2018 is $858,329.

Proposed next steps:

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Our initial research provided information on some of the top companies that offer fitness wearables. Given that there are available resources on this, we propose continuing the research to provide 4-6 of the top companies that provide fitness wearables solutions based on revenue. We will include other wearables and not just the wristwatch types. For each company, we will provide the name, website, revenue, value proposition, and how are they pulling in stocks or inventory.
We also recommend undertaking additional research to deliver a competitive landscape of the identified key players. For each company, we will provide a 1-2 sentence company overview, list of product or service offerings, competitive advantage, and target market.