Florida Blue: Client Background Information

Goals

To prepare for a meeting, personal and professional background information is needed on Bryan Russiano, VP, Digital Marketing and Media Strategy; Shannon Romano, Senior Director, Medicare Marketing; Regina Mylan, Senior Director, Member Engagement; Alayna Oram, Senior Director, Brand; John Kerr, Senior Manager, Brand Strategy and Development; Jordin Alford, Senior Director, Insights. It is important to understand professionally their career track, initiatives they find important, their opinion on past advertsing campaigns, quotes in publications and if they have been quoted in publications; and personally their family background, hobbies, passions, red flags to steer away from.

Early Findings

Brian Russiano

Professional Life

  • This is what a LinkedIn member had to say about Brian Russiano: "Bryan is one of the most even keeled human beings I've ever met. Not only is he a beacon of knowledge to those around him in all areas of business and marketing, he is so good at working with people and building their trust. I've been lucky enough to have Bryan serve as my mentor for the last year, and he generously believes in imparting his wisdom, and life lessons to the people he mentors no matter how much work he has on his plate. He is always there for people he believes in and that is a great feeling. Plus, he's a sharp dresser! I feel lucky to not only call Bryan a mentor today, but to also consider him a forever friend, who doesn't ever take himself too seriously and sees the value in making work fun."
  • He has a BA in Communications from the Kuztown University of Pennsylvania.
  • From 1995-1997, he has worked as a media supervisor and FCB/Tierney in Philadelphia
  • From 1997-2000, he worked as an assistant planning director for Ammirati Puris Lintas in New York.
  • From 2000-2004, he was the SVP/managing director of Nova Semaphore Partners in New York.
  • Other positions he has held can be found in his LinkedIn Profile.
  • He has written an article on detailed marketing plans and why people should evolve the way they think about them.

Personal Life

  • Brian Russiano has a daughter whose birthday was on October 29. Based on a comment on Instagram, her name is most likely Campbell.
  • On September 25, his son whose name is most likely Brayden turned 17 years old. He has a 13-year-old son most likely named Holden whose birthday was on July 19. His youngest son's birthday is most likely on December 18 and will be turning 12 this year.
  • Brian Russiano likes punk music. Some tunes he likes are from the Circle Jerks, the Ramones, the Dead Kennedys, and the Exploited.
  • His son Holden most likely also enjoys music from the Rolling Stones, Stevie Wonder, Led Zeppelin, Bob Mould and the Flying Lotus. Father and son most likely enjoy the music together.
  • Most likely, he likes hiking and loves the Colorado scenery to hike around. He also enjoys camping, fishing, and hockey.

Summary of Findings

  • During the initial hour of research, we have focused on finding professional and personal information on Brian Russiano.
  • The information found comes from his LinkedIn profile and Instagram page. From the latter, conclusions were drawn based on the images, the comments provided by Russiano and the comments on his post.
  • No research was done on Shannon Romano, Regina Mylan, Alayna Oram, John Kerr, and Jordin Alford.

Proposed next steps:

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