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Research Outline
Prepared for Bryan R. | Delivered September 10, 2019
Florist/Flower Market
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Goals
To understand the US florist market.
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Early Findings
The US florist industry was worth
$7 billion
in 2019.
The industry is declining, down
1.9%
.
Floral Daily
breaks down the industry into florists/sellers (68.4%), wholesalers (2.2%) and growers (29.4%).
According to the
Product Marketing Association
, supermarkets actually made up 48% of flower sales, with florists making up 35% (the rest, apparently, came from mass merchandiser outlets).
Platforms like FTD and
T
e
l
e
f
l
o
r
a
take around
27%
of sales before the other 73% goes to the local florist.
Top
US vendors
are FTD (and its companies), 1800Flowers,
T
e
l
e
f
l
o
r
a
and From You Flowers.
The biggest
importers
of cut flowers are the US, Germany, the Netherlands, the UK, France, Russia, and Japan, which would lead to the conclusion that they are the largest market in terms of spend on flowers.
Bolster your final deliverable with proprietary research from
IBIS World
for an additional $1,090. This research includes a robust analysis of the US florist industry.
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