YouTube Influencers

•  Louie The Beagle is a YouTube channel that has 2.7 million subscribers.
•  Mayapolarbear has 1.54 million subscribers.
•  Doug the Pug has over 273,000 subscribers.
•  Jiffpom has over 276,000 subscribers.

YouTube Micro-influencers

•  Marnie The Dog has 35,900 subscribers.
•  Manny The Frenchie has over 7,670 subscribers.

Summary of our Early Findings

• Our initial research was able to identify channels that are dedicated to small dogs. These channels have differing content from each other.
• Our analysis was able to identify both micro and macro channels, showcasing different small dog breeds.