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Research Outline
Prepared for Mor S. | Delivered January 20, 2020
Small Dogs: YouTube Influencers
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Goals
To obtain a list of influencers who advocate for small dogs on YouTube.
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Early Findings
YouTube Influencers
Louie The Beagle
is a YouTube channel that has
2.7 million
subscribers.
Mayapolarbear
has
1.54 million
subscribers.
Doug the Pug
has over
273,000
subscribers.
Jiffpom
has over
276,000
subscribers.
YouTube Micro-influencers
Marnie The Dog
has
35,900
subscribers.
Manny The Frenchie
has over
7,670
subscribers.
Summary of our Early Findings
Our initial research was able to identify channels that are dedicated to small dogs. These channels have differing content from each other.
Our analysis was able to identify both micro and macro channels, showcasing different small dog breeds.
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