Wonder

Small Dogs: YouTube Influencers

Delivered January 20, 2020. Contributor: Dagmawit W.

Goals

To obtain a list of influencers who advocate for small dogs on YouTube.

Early Findings

YouTube Influencers Louie The Beagle is a YouTube channel that has 2.7 million subscribers.
 Mayapolarbear has 1.54 million subscribers.
 Doug the Pug has over 273,000 subscribers.
 Jiffpom has over 276,000 subscribers.
YouTube Micro-influencers Marnie The Dog has 35,900 subscribers.
 Manny The Frenchie has over 7,670 subscribers.
Summary of our Early FindingsOur initial research was able to identify channels that are dedicated to small dogs. These channels have differing content from each other.
Our analysis was able to identify both micro and macro channels, showcasing different small dog breeds.

Proposed next steps:

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