Research Proposal

Free Walking Tours Competitors


To identify differentiated, ownable territory in the market and understand from other competitors' experience in the free walking tours market, a competitive landscape of the global free walking tours market is needed in which each competitor's business model, offerings, positioning and SWOT is needed.

Early Findings

Free Walking Tours Competitive Landscape

Summary of Findings

  • From the initial hour of research, multiple organizations that provide free walking tours were found. It was, however, not possible to determine which of these companies are key players in the market. Therefore, it is proposed to do a competitive landscape of the companies listed above.
  • The research found that not only companies but also cities are organizing free walking tours. Some organizations also use volunteers to guide free walking tours. The research also found that platforms that list free walking tours in multiple cities.
Prepared By
Carol L.
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