Freelancers/Companies for Facebook Groups

Goals

To obtain information on potential customers for a product in development. The ideal customers would be English speakers in a romantic relationship, who use Facebook messenger as a primary communication tool with romantic partners, want to go to therapy but can't afford it, and are familiar with nonviolent communication.

Early Findings

  • Facebook can be used as a recruitment tool for clients, studies and research. However, the official avenue for doing so is through promoted posts and ads.
  • Incorrectly representing oneself through a private Facebook profile and then using that for commercial purposes contravenes Facebook's policy: "We don't allow people to send messages promoting or advertising a product, service or opportunity."
  • Companies or entities seen as spamming on Facebook can then suffer negative backlash among prospective customers.
  • However, one way around this would be to create a Facebook Group with the company/business as the host. The goal of the group could be generic support, but then there would not be unethical implications of recruiting members directly through this sponsored group.
  • This research study looked at different ethical considerations when recruiting on Facebook. Joining an open, public group is less problematic that joining (and contacting members via) a private group.
  • There are several articles on best practices for recruiting persons for research through Facebook. Alternatively, any digital agency or social media marketer will help create an appropriate Facebook ad campaign.
  • A lot of companies hire freelancers to conduct Facebook marketing on the ground level. Popular websites for finding freelancers are PeoplePerHour, Upwork or Freelancer.com
  • Some top profiles for this sort of activity are Social Buzzing (price vary from $30-100), Louise Buckingam or Neumal F. Freelancers on Upwork or Freelancer.com are only available to view after creating a job.
  • One study, here, found that social media recruitment was actually less effective than traditional methods.

Proposed next steps:

You need to be the project owner to select a next step.
Our initial research showed that posting directly in private Facebook groups is not the recommended avenue for recruiting or advertising. In fact, doing so could result in a negative backlash that adversely affects the results of any marketing exercise. The recommended path for such an endeavor is doing so through targeted, well made Facebook ads to reach the correct people. Many research studies or surveys can affectively use Facebook ads to find participants. Therefore, we propose continuing this avenue of research by finding and describing 3-4 best practices for recruiting research participants on Facebook.