Wonder

Log in

Research Outline

Prepared for Jessie B. | Delivered September 18, 2019

French and German Celebrities

Goals

To find out recent examples/ case studies of celebrity influencer marketing brand campaigns in France and Germany and celeb talent in France and Germany that resonate with millennial and older women, for a client presentation.

Early Findings

Celebrity endorsement can go a long way in uplifting the image of a given brand and it can even mean a boom in sales revenue. That is the reason that up to 25% of tv commercials feature celebrities.
  • The latest Nike advertisement features Kylian Mbappé, a famous French footballer, after France won the 2018 football world cup in Russia.
  • "In Germany, TV show host Thomas Gottschalk and gummy candy maker Haribo are considered THE prime examples when it comes to successful celebrity endorsements. In recent years, large German retail companies like KiK, EDEKA and REWE also brought celebrity support on board."
  • Another example of a German celebrity appearing in an advertisement is Lena Meyer-Landrut appearing in a L'oreal advertisement.
  •  Here is a list of young (under 30) French actors that may be famous among millennials.