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Research Outline
Prepared for Colleen T. | Delivered January 10, 2020
US frozen drinks
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Goals
To understand what is growing and trending in the US frozen drinks market, as well as to have a demographic overview of the consumers of this market - particularly regarding ethnicity.
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Early Findings
Slushie Machines
Globally, the slushie machine market is concentrated among a
few
companies.
Frozen carbonated drinks are highly profitable, as they contain
40
% water, 50% CO2 and 10% syrup. Profits are typically around 70%.
Trends for frozen drinks typically revolve around the kinds of flavors that people are consuming and trying. For example, last year, one company created a slushie machine that can convert beer and cocktails into frozen
drinks
.
According to
CSP
, interest in sour and fermented drinks is "skyrocketing." This includes kombucha, shrubs, switchels and other drinking vinegars, as well as pickle juice. Frozen yoghurts, seen as a healthier option, are expected to grow in popularity.
Convenience stores
Consumers are increasingly ordering iced coffees and
slushies
in restaurants. Texture choices are also on offer - from thinner and icy to thick and indulgent.
Market Products and Focus
Our initial research shows that there is little pre-compiled information on the frozen beverage market - most reports are either on beverages generally or on frozen foods.
Most industry information is about frozen beverage
machines
. And perhaps because it is niche, general market information about slushie machines tends to be
global
.
Another key segement within frozen beverages is frozen beverage
programs
. Such programs include the equipment, and maintenance or training.
Europe and North America are the key
regions
in the global slushi machine market.
Frozen drink mixes, sold to consumers, exist, but are not very popular. The top items by average review on
Amazon
, for example, are the Wine-A-Rita Mix It Up Frozen Wine Drinks, with just 13 reviews, and Cool Breeze Beverages [Pick Your Three Flavors] Margarita Frozen Drink Machine Granita Slush Mix / Slushie Mix, with just 3 reviews.
In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.
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