Prepared for Jonathan H. | Delivered August 9, 2019
Frozen Dinner Trends
The goal is to evaluate the biggest competitors in the space of frozen meals and to discern the trends within frozen foods across different consumers.
Health Trends / Fads Surrounding Frozen Foods
Jackfruit is becoming the go-to plant-based meat alternative. Trader Joe's and The Jackfruit Company have frozen dinners
featuring this plant-based alternative
While currently a trend in Canada, the idea of
in frozen foods could easily migrate to the US. Frozen dinners were among the
48% of food categories
that failed to meet sodium reduction goals.
Low-sodium frozen dinners
are easily available on Amazon.
Paying attention to nutrition labels has become much more important as consumers are being alerted to high-calorie, fat, and sodium frozen dinners.
provides guidelines to consumers to make healthy decisions.
Ethnic (especially Asian), "vegetarian, low-calorie, supersized, natural, and organic meals" are all becoming
in grocery stores. These dinners are often chosen because they
to new types of cuisines in an immediate way.
Frozen dinners are moving into the
specialty and premium sectors
. Special effort is being made to remove the stigma from frozen dinners and present them in a much more appealing way.
Proprietary Research Available
Bolster your final deliverable with
from Icon Group International for an additional $595. This research includes the outlook for frozen dinners across the US for the years 2019-2024 broken down by the individual states.
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