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Research Outline
Prepared for Angela M. | Delivered May 17, 2020
Dunkin Donuts Company Profile
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Goals
To obtain the full company profile for Dunkin Donuts, including its history, financial information, strengths, weaknesses, opportunities, threats, competitors, and marketing strategy to determine the company's business strategy in the US.
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Early Findings
Dunkin Donuts
Dunkin Donuts is a chain of
coffee and baked goods restaurants
that offers more than 50 varieties of doughnuts, including premium beverages, bagels, and breakfast sandwiches.
The company was
founded in 1951
by Bill Rosenberg and signed its first franchise agreement in 1955.
The company is owned by Dunkin Brands that has more than
130 years
of experience in franchising.
Dunkin Donuts is headquartered in Quincy, Massachusetts and holds more than
11,300
restaurants with
8,500
of them spread across
41 US states
and more than
3,200
spread across
36 countries
.
The company has an estimated revenue of
$1.37 billion
and has registered steady growth in revenue in the past eight years, with the largest growth from 2015 to 2016, when it increased from
$811 million
to
$1.25 billion
.
Some
top Dunkin Donuts competitors
include Krispy Kreme Doughnuts Inc, Starbucks Corporation, Tim Hortons, McDonald's Corporation, Caribou Coffee, Panera Bread Company, Peet's Coffee, and Au Bon Pain.
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