Research Proposal

Company Profile: Independent Content Services (ICS)


To build Independent Content Services (ICS) company profile including active markets, revenue, core value proposition, and current clients.

Early Findings

ICS: Overview

Core Value Proposition

  • ICS describes itself as "Original content suppliers and media revenue generators."
  • "The diverse nature of our business means we can react to changing technologies and be alive to new media revenue streams, with much of what we do underpinned by a strong content base."

Brands within ICS Group

  • ICS-digital LLP: Online marketing and web design.
  • Clubcall: Club-by-club information service .
  • Sport In A Storm: "A multisport website combining extensive breaking news coverage and opinion blog posts with multimedia coverage in a number of key languages ."
  • Before The Off: Pioneering horse racing coverage.
  • Racecall: Horse racing telephone commentary service.
  • A definitive sports website.
  • Unique in-play sports gaming site.
  • Cricketcall: "The long-established voice of cricket for many fans on mobile and telephone."

ICS: Services


  • The company's clients operate in the betting and gaming sectors.
  • The company also provides content in areas such as finance, travel, entertainment, publishing, radio, mobile industries, telephony, PR, and more.
  • Some of the company's clients are Paddy Power, Opta, The Telegraph, Poker Stars, Sky Sports, Bet 365, Coral, UnionBet, BetWay, and TitanBet.
Prepared By
Hanine K.
812 assignments | 5.0