U.S Restaurants: Future Trends


To provide 3-5 trends that will have an impact on U.S. restaurants in the future.

Early Findings

Trend #1: Self-Service Kiosks

  • This innovative touch screen technology hastens the ordering process, speeds up lines, and provides a lot of benefits for fast casuals.
  • It gives customers a novel way of ordering food, giving them with more control to personalize the food according to their wants and needs.
  • Self-service/ self-ordering kiosks can boost sales for restaurants by 5%-6% during their first year of use.
  • Demand in the U.S. is increasing and many restaurants will integrate this feature into their services by 2024.
  • Through facial recognition technology, the machine is fully aware of the customer's name, order history, and other vital details.
  • Benefits to restaurants include speeding up of the provision of services and enhancement of check sizes.

Summary of Early Findings

  • We provided one trend that will have an impact on U.S. restaurants in the future (self-service kiosks) in the early findings.
  • Please select one or more of the options provided in the scoping section below.

Research proposal:

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