Delivered November 28, 2019. Contributor: Joseph M.
To find information on the Future fitness app. Information to be searched for includes how the service is going, what users are saying about the service, number of users and subscribers, and how their operations work.
Users choose one of the goals highlighted above so that they can be matched to a coach that fits their fitness goals.
Future's beta tests were impressive with 95% of users sticking with the service for 3 months and 85% of users continuing with their training sessions for 6 months.
Future's potential is evident in the investor backing the service attracted including an "$8.5 million Series A funding led by Kleiner Perkins with partner Mamoon Hamid joining the board, building on its $3 million seed." Other investment backers of the service include Instagram co-founder Mike Krieger,Khosla Ventures, Founders Fund, and Caffeinated Capital.
How Future Works
A new user's journey starts when a user visits the Future website and selects from a list of exercise goals soasto be matched to a coach on the platform. The fitness goals available on the website are: get leaner, get stronger, get active again, reduce pain or injury, improve cardio or speed, and improve sports performance.
Throughout the onboarding process, Future uses the money spent by users to offer what feels like a luxury app experience. After signup, users can then pick from a number of expert trainers that are matched to their needs.
The trainers also proactively check in with users to ensure they are going to the gym and following the workouts. The Apple Watch is used to track a user's progress and identify any patterns of procrastination or flaking out.
From available information, it appears Future connects users to external fitness experts that have years of experience in the fitness industry.
A potential competitor to Future was identified in research as FitMyTime.
Only the project owner can select the next research path.