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Research Outline
Prepared for Nick I. | Delivered November 28, 2019
Future – Personalized Fitness
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Goals
To find information on the Future fitness app. Information to be searched for includes how the service is going, what users are saying about the service, number of users and subscribers, and how their operations work.
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Early Findings
Future
Future is a
personal training service
that connects users with real-life human trainer who "
build personalized workout plans
and message users throughout the day to make sure they are doing them."
Future appears to
only be available on IOS
, but the company does note that they have
Android support
on their
r
o
a
d
m
a
p
. The service is compatible with
I
p
h
o
n
e
,
I
p
a
d
,
I
p
o
d
Touch
and Apple Watch.
Future charges users
$150 per month
, which translates to around
$5 per day
. According to the company, this is a bargain when compared to the
$150 per hour
paid to personal trainers.
On the Apple Store, Future has a rating of
4.9 out of 5 stars
. This rating is the average rating from
310 user ratings
.
Users
choose one of the goals
highlighted above so that they can be matched to a coach that fits their fitness goals.
Future's beta tests were impressive with
95%
of users sticking with the
service for 3 months
and
85%
of users continuing with their training sessions for 6 months.
Future's potential is evident in the investor backing the service attracted including an "
$8.5 million
Series A funding led by Kleiner Perkins with partner Mamoon Hamid joining the board, building on its
$3 million
seed." Other investment backers of the service include
Instagram co-founder Mike Krieger,
K
h
o
s
l
a
Ventures, Founders Fund, and Caffeinated Capital.
How Future Works
A new user's journey starts when a user visits the
Future website
and selects from a list of exercise goals
s
o
a
s
t
o
be
matched to a coach
on the platform. The fitness goals available on the website are:
get leaner, get stronger
, get active again, reduce pain or injury, improve cardio or speed, and improve sports performance.
Throughout the
o
n
b
o
a
r
d
i
n
g
process, Future uses the money spent by users to offer what feels like a
luxury app experience.
After
s
i
g
n
u
p
, users can then pick from a number of expert trainers that are matched to their needs.
Users can then do a 1
5-minute video chat
with their selected trainer to get acquainted and create a workout plan. Future then sends a welcome kit to users that
c
o
m
p
r
i
s
e
s
o
f
an
Apple Watch and a water bottle.
The trainer will then deliver a week’s worth of
personalized daily routines
that come with video instructions for each exercise. The app will then "provide audio cues (and optional music)
to guide users
through the workouts while the trainer chimes in with
personalized pointers and motivation
via
p
r
e
-
r
e
c
o
r
d
e
d
voice clips."
T
h
e
trainers also proactively check in with users to ensure they are
going to the gym
and following the workouts.
T
h
e
Apple Watch is used to track a user's progress and identify any patterns of procrastination or flaking out.
From available information, it appears Future connects users to
external fitness experts
that have years of experience in the fitness industry.
Additional Information
A potential competitor to Future was identified in research as
FitMyTime
.
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Suggested Industry
Your research manager recommends working with a
Generalist
Prepared By
Joseph W.
852 assignments | 4.9