THE FUTURE OF RETAIL: 2030 AND BEYOND

• Retailers will be driven to massively enhance the in-store experience of their customers as a result of improved digital and direct-to-consumer strategies.
•  Experiential sales events could also happen in discrete moments such as the Meccaland yearly beauty festival that is sponsored by the Mecca cosmetic company.
• Another experiential event that can happen more in the future is the basketball court facility in Nike's main store.
• The retail players will also leverage new technologies and data points to accurately anticipate their consumers' purchasing habits.
• Products that are used daily and need to be purchased regularly will be more integrated with connected devices that can automatically handle the replenishment.
• Retail locations will also take on the role of being brand ambassadors as more retailers integrate their in-store and digital operations.
• Shoppers can take advantage of the in-store experiential campaigns before buying the products online.
• Retail personnel can also get involved more in promoting the products to the customers instead of simply replenishing shelves.