Wonder

Research Proposal

Prepared for Mandolin M. | Delivered October 9, 2019

D2C Healthcare Users

Goals

To brief a client by obtaining the psychographics and demographics of consumers who patronize direct-to-consumer (D2C or DTC) healthcare solutions (especially at home testing).

Early Findings

In terms of diagnostics, 23andMe successfully helped in creating direct-to-consumer genetic testing. Several startups have followed suit and are now raising money within the direct-to-consumer carrier screening and testing markets.
According to Ashleigh Hinde, CEO and founder of Waldo, consumers are choosing "smaller companies that are “thoughtful” about their products and closer to their customers".
Due to competition from direct-to-consumer brands, GlaxoSmithKline (a healthcare giant) is rethinking the way it connects with its customers. 
Carlton Lawson, GlaxoSmithKline's head of global categories, considers small companies with "close customer relationships as more of a threat than the likes of Unilever or P&G".
A Fast Company report reveals that younger consumers have shown an increased preference for shopping online. This has positioned D2C brands as a major threat to traditional primary care providers.

In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.

Prepared By

Benjamin H.

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