Wonder

Research Outline

Prepared for Renato G. | Delivered April 5, 2020

Gaining TikTok and Instagram Followers

Goals

To find other unorthodox/uncommon ideas to grow on TikTok, Instagram, and social media in general.

To find case studies of people that were able to use TikTok or Instagram in a good (uncommon) way for their company or business.

To identify 20-30 current trends that are very popular on Tiktok.

Early Findings

Our research on unorthodox/uncommon ideas to gain TikTok and Instagram followers revealed insights. Here are the key pieces of information we found:
Unorthodox/Uncommon Ideas To Gain TikTok and Instagram Followers:TikTokOne uncommon idea for growing on TikTok and gaining more followers is to incorporate popular music. This app offers an entire library of songs to choose from to select songs that are currently popular to attract more followers.
Another unorthodox idea is to perform duets with other TikTok users to expand a follower base who have similar content and around the same number of followers. After gaining more followers, experts recommend to then start performing alongside more popular users.
Experts also recommend the uncommon idea of taking risks and being "creative and weird" with content, with the key focus to get on the For You page, because this page basically puts a video in front of 30 million people.
InstagramAn uncommon idea for growing on Instagram is be creative with hashtags and go beyond obvious one word choices. Use hashtags to share a part of the story, and be"funny, ironic, or outrageous, just don't be boring."
Another unorthodox idea for growing on Instagram is to make the most of the bio URL by changing it at least bi-weekly and using the clickable link in the bio to drive traffic to the newest or most popular content.
Experts also recommend the uncommon idea of being more descriptive with captions that will enhance the storytelling of posted photos to engage and attract more followers.