The goal is to find cost effective 3rd party components that can simply incorporate gamification components into a company's website. Additionally, information should allow for a knowledeable presentation of Gamification.
Gamification involves much more than simply inserting components into a website, and most strategies involve planning and customization/integration for specific needs. The over-arching principle behind gamifying any website is to increase a user's participation by psychologically involving them in the site and increasing their desire to continue using the particular website or application. Ultimately, gamification will "drive user engagement, loyalty and motivate the desired action."