Wonder

Research Outline

Prepared for Andrew W. | Delivered August 16, 2019

Gamification Components

Goals

The goal is to find cost effective 3rd party components that can simply incorporate gamification components into a company's website. Additionally, information should allow for a knowledeable presentation of Gamification.

Early Findings

 Gamification involves much more than simply inserting components into a website, and most strategies involve planning and customization/integration for specific needs. The over-arching principle behind gamifying any website is to increase a user's participation by psychologically involving them in the site and increasing their desire to continue using the particular website or application. Ultimately, gamification will "drive user engagement, loyalty and motivate the desired action."

Elements of Gamification Badges 
 Leaderboards 
 Quizzes 
 Points/purchase-based rewards 
 Social interactions and sharing 
 On-boarding tutorials 
 Progress/feedback 
 Themes 
 Investment 
 Guilds/teams 
and more: this resource lists 52 gamification elements grouped by category
Top-Level Categories of Gamification Employee Engagement: this includes pulse surveys and long-term progress tracking
 Performance Management: ClearCompany helps with onboarding employees and BambooHR can help gamify HR tasks
 Learning Management Systems 
Ready Made SolutionsCallidusCloud offers a SalesMotive platform designed to drive and close more sales.
 GameEffictive provides Sales and Contact Center gamification solutions.
RedCritter Connector offers ready-built team gamification platforms.
Individual ComponentsPre-built solutions are very application specific and are generally difficult to integrate as custom solutions.
 Stream Elements allows a user to connect with thier stream viewers and interact with them as well as gamify the entire process.
 Leaderboard Plus for Communities is a SalesForce extension that can be dropped into a website but requires Saleforce Enterprise.
Wordpress websites can take advantage of many gamification plugins which can be customized and even re-programmed to fit individual needs.
Websites utilizing Joomla on the backend can take advantage of gamification extensions.