DEMOGRAPHICS

• In 2017, Garfield County, Utah's website received 236,607 visitors.
• The top 10 states where website visitors searched from are the following:
• Utah (48,837 visitors)
• California (35,511 visitors)
• Arizona (10,065 visitors)
• Nevada (8,138 visitors)
• Texas (5,862 visitors)
• New York (5,699 visitors)
• Colorado (5,570 visitors)
• Washington (4,577 visitors)
• Florida (4,437 visitors)
• Illinois (3,962 visitors)
• The top five states where Garfield County's travel guide was distributed are the following:
• California
• Texas
• Florida
• Arizona
• Washington
• Residents from these five countries follow Garfield County the most on Facebook:
• United States
• Canada
• France
• Italy
• Germany
• Residents from these five U.S. cities follow Garfield County the most on Facebook:
• Los Angeles, California
• Las Vegas, Nevada
• Salt Lake City, Utah
• Ogden, Utah
• Bakersfield, California
• Bryce Canyon National Park in Garfield County, Utah is the top national park destination for Chinese tourists.
• Even as the Chinese visitation rates have slowed by 10% nationally, it is surging in Utah.

DIGITAL MARKETING

• In 2017, Garfield County launched its "Day Trip for Days" ad campaign that featured "billboards, print ads, Pandora commercials and more."
• Five YouTube videos were created in conjunction with the ad campaign to "highlight some of the itineraries that feature a day’s worth of activities one can do in Bryce Canyon Country." These videos were also pared down and shown on television as well.
• Garfield County's out-of-state online marketing channels include the following:
•  Website updates and additions
•  Blogging 
•  Search Engine Marketing 
•  Retargeting 
•  Email Marketing
•  International Tour Operator 
•  Newsletter 
•  Facebook Ads
•  YouTube Pre-roll
•  Utah.com 
•  Goutah.com 
•  Goarizona.com 
•  Sunset Magazine Digital 
•  Pandora in Southern California, Las Vegas, and Phoenix
• Social media also "plays a key role in promoting an area for visitors and trip planners." Facebook, Instagram, and Twitter are used by Garfield County to "share trip ideas, highlight unique activities and ignite desire to experience" the area.
•  In-state digital advertising strategies included KSL.com ads and banners, Pandora campaigns, search engine marketing, video pre-roll, digital outdoor, email marketing, and website optimization.
• Garfield County also partnered with Brand USA to be promoted on TripTuner, a website tool that allows users to choose their ideal vacation by "'tuning' the types of activities" they enjoy most. This allows visitors to find information about Garfield County quickly and helps guide them to the county's website.

ATTRACTIONS

•  Slot Canyon in the city of Escalante
•  Boulder Mountain (for fishing)
•  Bryce Canyon National Park
•  Panguitch Lake (for fishing)
•  Lower Calf Creek Falls (hiking)
•  Burr Trail (hiking)
•  Rockin' R Ranch in Antimony (a working dude ranch)
•  Bryce Canyon Country Rodeo 
•  Casto Canyon (ATV trails)
•  Ruby's Inn (scenic flights)
•  Thunder Mountain Trail (for mountain biking)
•  Red Canyon (for horseback riding)