Gen Z-Favorite Brands


To understand the top favorite brands of Gen Z in order to understand who does it right and resonates with Gen Z consumers.

Early Findings

During our preliminary research, we were able to determine the top 10 favorite food brands of Gen Z consumers and the top 20 favorite brands overall for this generation.

In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals. Below is an overview of our early findings.

Gen Z is sometimes described as those born between the years of 1995-2015, in other instances, they are referred to as those born after 1997. So if there is a specific age range you would like us to focus on, please let us know and we will be happy to adjust our research accordingly!

Food Brands

  • According to research conducted by YPulse, the favorite food brands of youth aged 13-17 are Oreo, Doritos, Pop-Tarts, Kraft Mac & Cheese, Chips Ahoy!, Goldfish Crackers, Little Debbie, Ben and Jerry's, Gatorade, and Breyer's.
  • Based on the same research, the favorite food brands of those aged 18-24 are Oreo, Eggo, Doritos, Tostitos, Goldfish Crackers, Chips Ahoy!, Kraft Mac & Cheese, Heinz Ketchup, Pop-Tarts, and Jif.

Favorite Overall Brands

  • Based on a poll conducted by Morning Consult Brand Intelligence of those born between 1995 and 2015, the top 20 favorite brands overall for the Gen Z generation are:
  • Google
  • Netlfix
  • Youtube
  • Amazon
  • Oreo
  • PlayStation
  • Walmart
  • Target
  • Doritos
  • Nintendo
  • Chick-fil-a
  • Nike
  • Marvel Studios
  • Spotify
  • Instagram
  • Pizza Hutt
  • Sprite
  • Dunkin' Donuts
  • Dollar Tree
  • Skittles
  • There is also an extended list of Gen Z's top 100 favorite brands based on research conducted by YPulse. Some of these brands include KFC, Buffalo Wild Wings, Toaster Strudel, and Hi-C.

Proposed next steps:

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